Introduction
ADVAM is committed to protecting any personal data that we have collected from you and respecting your privacy. As we want you to be confident that your personal data is safe and processed in accordance with your consent, we have adopted this Privacy Policy to let you know:
- how we collect, and the purpose for collecting, personal data;
- what we do with personal data;
- the reasons for sharing personal data with other companies;
- how long we’ll keep personal data; and
- the rights and choices you have with regards to your personal data.
Details of ADVAM operating entities in Asia Pacific, Europe and US are as follows:
| Country | Company Name | Registered Details | Registered Office |
| US | ADVAM USA Inc | Delaware Corporation |
10740 Parkridge Blvd., Suite 100, Reston, Virginia 20191 |
| Australia | ADVAM Pty Ltd | ABN 97 112 038 169 | Level 10, 123 Pitt Street, Sydney NSW 2000 |
| UK | ADVAM (UK) Limited | 08854920 | Sheffield Business Park, 5 Europa View, Sheffield S9 1XH |
| UK | ADVAM Limited | 06329683 | Sheffield Business Park, 5 Europa View, Sheffield S9 1XH |
If you have any questions regarding this privacy policy and/or any other data protection queries relating to ADVAM please contact privacy@advam.com.
How we use your information
This privacy policy applies to information we collect about:
- Visitors to our website
- People who interact with us on social media
- Subscription to our marketing communications
- Contacts who provide details at exhibitions, conferences and other marketing events
- Collection of information via surveys
- Provide services to our clients
- Our client’s customers who use our services
- People that apply for a position at ADVAM
Visitors to our website
When someone visits www.advam.com we will use third party services (cookies) to track activity, this enables us to understand how we can improve our website to make it more relevant to our visitors.
To understand more about how ADVAM uses cookies, go to Use of cookies
Completion of forms on our website
From time to time we collect very basic personal information through forms on our website to better define services offered by us, and to ensure that the advice and guidance is appropriate to your needs. On these forms we typically collect;
- Name
- Contact Number
- Email Address
- Job Role
- Organisation Name
- Country
- Industry
- Solution Interest
At the time of completing the online requests for personal information you will be informed as to the purpose of data collection.
The data provided in the forms is stored in the ADVAM CRM, Marketing Automation Tool and the Website Content Management Tool. The data collected will be provided to a third party partner, such as an equipment provider, if the enquiry actually needs to be managed by them.
People that interact with us through social media
ADVAM uses social media platforms to engage with the community.
The social media platforms (LinkedIn and Twitter), will provide basic information on the number of followers and level of engagement. No further details are provided, unless a user has identified themselves as an individual (by posting a message), in which time only information that they have shared either via the message or on their public profile will be shared.
If the user is a contact within the marketing automation tool (because they are a customer or have previously contacted ADVAM), the marketing automation tool will also track that the user has visited our social media pages.
Subscription to ADVAM Marketing Communications
ADVAM Clients
Clients of ADVAM will receive relevant communications from ADVAM. This will include Product Updates, ADVAM Updates and invitations to ADVAM Events. The communications are typically sent via email.
A client can Unsubscribe from receiving these email communications by following the instructions included in every email received via the “Unsubscribe” tab.
Please note, regardless of your communication settings, we will continue to communicate with you regarding changes to terms and conditions, policy updates and routine customer service messages.
Please note that if you stop being a Client of ADVAM we will retain your data and you will continue to receive these updates, unless you Unsubscribe or Exercise your Right to access, amend or delete in line with our Data Retention Policy.
All other contacts
Contacts can subscribe to receive marketing communications, including Product Updates, ADVAM Updates and invitations to ADVAM Events.
A user can subscribe via any of the below methods;
- By completing the Subscribe form on the ADVAM website
- By completing a Request a Demo form on the ADVAM website and selecting to receive marketing communications
- By completing the Contact Us form on the ADVAM website and selecting to receive marketing communications
- Consent given to subscribe at an event. The way that this is captured will vary per event and will be outlined in the event specific policy
At the time of subscription the following details are typically collected;
- Name
- Email address
- Company
- Country
- Job Title
- Industry
A contact can Unsubscribe from receiving these email communications by following the instructions included in every email received via the “Unsubscribe” tab.
Contacts who provide details at our events
ADVAM will collect information on people that attend our own or sponsored events, visit our stand or enter a competition at an event.
Collection of information via surveys
From time to time ADVAM will conduct surveys. Contacts are invited to complete the survey either via email, or from the ADVAM website.
From time to time we will use a third party survey tool. This is solely for the purpose of conducting the survey and analysing results. Your personal data will not be passed to a third party for marketing purposes.
Provide services to our clients
In order to deliver services to our clients, we store a range of details for different contacts within the organisation. Personal details collected typically include;
- Name
- Telephone number
- Email address
- Job Title
- Job Function
- Postal address
In addition, ADVAM will store copies of correspondence relevant to providing the service, for example support notifications and product maintenance updates.
All data is stored within ADVAM systems and is not shared with, but may be hosted by third parties, with the exception of when we need to instruct a third party to deliver a physical item such as a piece of hardware or document to a contact. At this time, only required information will be shared including;
- Name
- Company Name
- Postal Address
- Job Title
- Telephone number
- Email address
All third parties used by ADVAM use the data provided solely for the provision of delivering the service and are bound by the ADVAM Non-disclosure Agreement.
Our client’s customers who use our services
In order to provide services to our clients, we may capture personal data relating to their consumers and store that data on behalf of our clients. Any processing of this personal data is undertaken on the instruction of our client.
The data collected typically includes;
- Name
- Credit card and banking data
- Vehicle information
- Loyalty membership details
- Telephone
- Address details
The data collected does vary per client. Consumers will need to review the privacy policy of the client that they are a customer of to understand how the client uses their data.
Any personal data which is retained by ADVAM (as the data processor) as part of the associated services to the client will only be passed to any third party to either process financial transactions or if directed to do so by our client.
If a consumer wants to exercise their Rights, they will need to contact the ADVAM client that they are a customer of or use the online service pages of the client (e.g. the clients ParkCharge page).
People that apply for a position at ADVAM
We will from time to time collate and be in receipt of résumés / curriculum vitaes from prospective employees and recruitment consultants.
The data collected typically includes;
- Name
- Address
- Salary expectations / Reward
- Previous employment details
- Education
- References
Our recruitment process is supported by professional recruitment services who will process personal information specifically for candidate selection and assessment. You may be required to complete a psychometric test as part of the recruitment process which will enable us to determine not only your suitability for the role but will be used to support your personal development thereafter. You are able to obtain a copy of the assessment, on request, regardless of whether you are successful. To obtain a copy, please contact the relevant recruiting manager at ADVAM, either directly if you applied for the position directly, or via your recruitment consultant.
If you are a successful candidate we will also request to collate the following as required by statutory requirements for employment in the region that you will be employed:
- Evidence of Education
- References
- Police Check
- Visa / Passport / Birth Certification – to verify your ‘right to work’ in the country of employment
Use of cookies
ADVAM uses cookies to track activity on www.advam.com and digital engagement via social media or electronic direct mail. The tracking software is provided by Google Analytics and our Marketing Automation tool which use cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website.
Google analytics will not store, save or collect personal information.
ADVAM’s Marketing Automation tool will store and save information provided (either by completing a web form, or just a track of activity against a contacts’ existing record) and integrates with contact details retained in the ADVAM CRM.
Other cookies may be stored to an individual’s computer’s hard drive by external vendors where the website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer.
Right to inform, access, amend or delete
An individual has a right under the relevant data privacy law to contact ADVAM at any time in writing to privacy@advam.com to find out what information we have related to them and to request that their personal identifiable information be amended or deleted from our records.
We will oblige the request unless:
- There is a legal exemption applicable
- There is a statutory requirement for us to retain the information for a specific period
- By carrying out the request it will impede the service(s) provided.
- After a record has been deleted, if a contact re-establishes communication with ADVAM, their contact record will be treated as a new record.
Right to portability
If an individual would like to port their data, ADVAM can provide this in a standard electronic format. The individual can make the request, in writing, to privacy@advam.com
Right to complain
An individual has the right to contact ADVAM at any time in writing to privacy@advam.com to inform us of any actual or potential issues in the processing of the personal information.
We will endeavour to manage the complaint and resolve any issues. If at this time the individual is dissatisfied with the outcome they may contact privacy@advam.com
If at this stage the individual is still not satisfied with the outcome, they should contact the Office of the Australian Information Commissioner https://www.oaic.gov.au/individuals/how-do-i-make-a-privacy-complaint, the Information Commissioner’s Office in the UK - https://ico.org.uk/for-the-public/, or equivalent body in your country of residence.
Data Retention
The length and time that ADVAM will retain your data, will depend on how we obtained your data and the purposes that your data is used.
Data captured for marketing purposes
Data captured for marketing (including sales) purposes, includes data captured from;
- Visitors to our website
- People who interact with us on social media
- Subscription to our marketing communications
- Contacts who provide details at our events
- Collection of information via surveys
The data will be retained for a minimum period of three years, unless the contact exercises their right to be deleted within that period. This amount of time is required in order to ensure that the individual and ADVAM representatives are able to maintain communication, retain a record of previous communication and measure effectiveness of marketing campaigns.
If there is no activity within the three year period, and the data is no longer required to deliver a service to the contact, the personal identifiable information will be deleted. Before the data is deleted, the contact will receive an email notifying them that there has been inactivity on their record and that ADVAM will delete their data, unless they request via clicking on a link, for ADVAM to retain their data.
After the personal identifiable information has been deleted, if a contact re-establishes communication with ADVAM, their contact record will be treated as a new record.
Definition of activity
Activity is classified as;
- Visit to ADVAM website and the completion of any forms
- Completion of an ADVAM survey
- Click on ADVAM Marketing Communication or Support Notification email
- Response to ADVAM Marketing Communication either via telephone, email or via website
- Attendance at an ADVAM event
- Contact with ADVAM Support, Sales or Account Management teams via telephone or email
- Engagement via ADVAM social media platform (Twitter and LinkedIn)
Contact details of our clients
All contact details of our clients will be retained for the duration that the client remains an active customer of ADVAM and unless the contact exercises their right to be deleted.
Once the client is no longer a customer of ADVAM, all contact details will be marked as inactive.
After a period of a maximum of three years and if there has been no activity with ADVAM, the contact details will be deleted. This amount of time is required to enable ADVAM to retain a record of previous communication and measure effectiveness of marketing campaigns.
Before the data is deleted, the contact will receive an email notifying them that there has been inactivity on their record and that ADVAM will delete their data, unless they request via clicking on a link, for ADVAM to retain their data.
After a record has been deleted, if a contact re-establishes communication with ADVAM, their contact record will be treated as a new record.
Our client’s customers who use our services
The data retention period for our clients customers will vary depending on the ADVAM service used;
Thirteen months following the transaction for PAN (credit card details).
All data is retained by ADVAM until either;
- The to remove personal information of a customer
- The client is no longer a customer of ADVAM and a period of 24 months has passed
- Once the above has been actioned, all data will be deleted from ADVAM’s systems
Thirteen months following the transaction for PAN (credit card details) and twelve months following the last transaction for Stored PAN, Tokenisation and Direct Debit Services.
People that apply for a position at ADVAM
We retain résumés / curriculum vitaes and contact details for up to 24 months if there is not an immediate opportunity available for you. At this point we will either delete the information or contact you to request consent to further retain your details if we believe that you remain a good fit for the company.