How cashless payments are supporting Chargebar’s “Everyone, Everywhere” national expansion plans
Located in Sydney, Australia, Chargebar is Australia’s largest supplier of mobile phone charging solutions. Providing a range of services to hotels, late night venues, shopping centres, hospitals, universities and other public spaces, enabling consumers to charge their phones in a secure environment.
The Chargesafe solution enables venues and public spaces to provide secure mobile charging via a locker system. The consumer selects how long they would want to charge their phone for, create a secure lock code, makes payment and places their phone in the selected locker. Once charging is complete, the consumer simply retrieves their phone from the locker (using the secure lock code).
Driving customer revenue growth
With the increasing need to always be connected and nomophobia (the fear of being out of mobile phone contact), there is ever growing demand for public spaces and entertainment venues to offer a secure place for people to charge their phones. Consumers want the experience to be easy and secure, without impacting the enjoyment of their night or experience in the venue.
In fact, the presence of a Chargesafe solution, has been proven to increase the consumers satisfaction and experience within the venue that is offering the service. Research conducted by Chargebar has shown that customers prefer venues that offer a phone charging service.
Adam Griffin, CEO at Chargebar comments, “Chargebar’s mission is to not only provide a mobile charging service to consumers, but to provide a tool that enables our clients to have a positive impact on their customers experience. Our clients have seen this impact, with an increase in dwell time at a venue (time spent in a venue) and the associated increase in revenue. Our own research provides data to support this and Chargebar currently drives two to three thousand people per week to venues which have the Chargesafe solution installed.”
Supporting the national expansion of Chargebar
The decision to use a cashless solution was the only option for Chargebar. The premise of Chargesafe is to provide an easy to use, secure place for consumers to charge their phone. The payment method therefore also needs to meet those two key attributes – easy and secure.
With the preference from consumers to use card over cash, and the costs incurred with managing a cash based solution, it made sense that a cashless option was the only choice. The contactless solution deployed by ADVAM met the criteria of being easy and secure and with Australia being the world leader in the utilisation of contactless technology, it was the obvious choice.
In addition to the ease that going cashless provides, is the flexibility that this gives to Chargebar to support their national expansion plans.
A key element of the decision to work with ADVAM is how they can support our future growth plans. We need a partner that can easily support our growth on a national scale, providing us with scalability and support. A cash based solution just doesn’t give us that option. To grow nationally, we would need to have a network to support coin collection alone, which on its own means that the model is not scalable and would be more expensive for us and our customers”. Adam Griffin, CEO, Chargebar
The future of Chargebar
The key strategy for Chargebar is “Everyone, Everywhere”. Which simply means that they want the ability for consumers to charge their phone, to be easily available – regardless of location.
The premise of Everyone, Everywhere goes beyond just the ‘in venue’ experience. Chargebar wants to connect venues and drive even further value and consumer experience through multiple ways. One example of this is through an integrated App which will enable Chargebar, the end consumer and the venue to have better brand cohesion and engagement.
Adam Griffin continues, “We receive thousands of visits per week to our website, searching for the locations of our machines and where they can charge their phone. We want to make this easier for the end consumer and provide an added benefit to our venues. Imagine if you are out in a city that you might not know and your phone battery is getting low. Once the phone hits a certain battery percentage, the Chargebar mobile application will notify you of where the nearest venue is to charge your phone. The App will direct you to the venue and as a member, you might also receive an introductory offer or engage with the venue through the app or social media (such as check in, or follow) to receive a member exclusive deal. This drives further engagement with the venues brand, increases the consumer experience and therefore spend at the venue”.
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